1000 Platitudes

"1000 Platitudes" is a large-scale photographic intervention project. It is comprised of photomontages and a video with 1,000 words or expressions commonly used to promote globalised cities to potential investors, such as "open", "modern", "clean", "multicultural" and "cosmopolitan", for example. To make these images, a powerful projector (110,000 ANSI lumens of intensity for images of up to 70 x 70 metres) was placed on a 12-ton truck with a generator. This mobile platform toured the Austrian city of Linz projecting onto all types of buildings: shopping malls, apartment blocks, banks, castles, churches, industrial tanks and others. At each site a letter of the alphabet was projected and then photographed before the authorities were notified. Sources of reference for this project include Etiénne-Gaspar Robertson's Phantascope (1797), a phantasmagoria projector on wheels; Krzysztof Wodiczko's deconstructivist projections, and the ShotgunTV project by Contained/Timesup (1995).

General info

Spanish name:
1000 Usos Tópicos
Year of creation:
2003

English triptych

Technique:
three Lambda C-Prints mounted on aluminium frames, and documentary video, 25 minutes long
Dimensions:
3 panels of 300 x 120 centimeters each
Edition:
5 copies + 1 AP copy

Spanish triptych

Technique:
three Lambda C-Prints mounted on aluminium frames, and documentary video, 25 minutes long
Dimensions:
3 panels of 300 x 120 centimeters each
Edition:
5 copies + 1 AP copy

Bien Hecha

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Confianza

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Different

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Espacio Público

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Established

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Exclusividad

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Exótica

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Exquisite

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Happening

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Hoy y Mañana

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Kind

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Limpia

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Mano de Obra

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Positive

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Quiet

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Safe

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Superior

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Top-Ranked

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Tranquilidad

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Valedora

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
1 copy + 1 AP copy

Vigilancia

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Welcoming

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Zonas Verdes

Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy

Exhibitions


Credits

  • Rafael Lozano-Hemmer - concept, photography, direction
  • Conroy Badger - programming
  • Natalie Bouchard, Matthew Marino, Julia Garcia, Ana Parga - production support.
  • This project was developed during the HUMO (Huge and Mobile) Workshop organized by Lozano-Hemmer and Brian Massumi at the Ars Electronica Center in Linz, with the support of V2_Organisatie in Rotterdam, and funded by the European Union.

Bibliography